A real apartment
The intimacy is an advantage. Make the home feel considered and changed without disguising it as a venue—or spending money trying to.
Planner creative brief · New York City
Make it feel
like Iris.
An intimate eleventh birthday in a Tribeca apartment. Soft, personal and current; playful without feeling little-kid, and created smartly for a real home and a flat all-in budget.
This is a brief, not a recipe. We are sharing the ingredients and asking for your point of view.
For planners Send a five-minute reply →
This is Iris
Dots + stripesUseful + tactileClosest taste signalEDIKTEDGarage · Comfrt · Tillys · Brandy Melville
The Fall I Turned Eleven · Light-up sign · Balloons · Dots + stripes
The assignmentCreate the world.
Create the world.
Don’t execute a theme.
We are looking for one creative producer who can listen closely, edit confidently, and turn a collection of possibilities into one coherent afternoon.
Iris likes beauty, but she does not want to be put inside a “fancy party” costume. The right world feels current, personal, playful, a little downtown, and still special enough to mark turning eleven.
We do not need every idea below. We want to see which pieces you believe in, what you would leave out, and what only you would add.
The person at the center
This specific girl.
Iris is eleven, lives in New York, and knows when something feels made for younger kids. She wants a soft, social afternoon built around making something, taking photographs, and being with about twenty close school friends—not a party package with her name applied to it. She loves horseback riding and her pony, Koko—short for Kokomo; one real photograph or story belongs in the world, but this is not a pony theme.
The feelingSoft. Clean.
Soft. Clean.
Personal.
The wishlist gives us a clear visual system: light pink, powder pink, buttercream, navy, light blue, turquoise and grey marl, with polka dots and stripes recurring across details. The base is clean and minimal—not loud—but Iris loves the fun of neon/light-up signs, balloons and “The Fall I Turned Eleven.” Give those ideas one controlled, high-impact moment.
SoftCleanMinimalTactileUsefulCurrent
What the wishlist tells us
EDIKTED
LEADS
Edikted is the dominant taste signal, supported by Garage, Comfrt, Tillys and Brandy Melville: fitted and oversized pieces, soft color, navy-and-white stripes, polka dots and grey marl. Use the signals; do not turn the party into branded décor.The pieces on the tableUse them.
Use them.
Remix them.
Lose them.
These are pieces, not separate stations. The strongest outcome is one exceptional customization experience plus a photo moment—not four adequate stations. Prioritize things the girls will actually use over things they will display once.
One exceptional customization experience
Build one genuinely good making moment around something Iris and her friends will actually use—drinkware, hair clips, charms or simple jewelry. One exceptional experience plus a photo moment is stronger than four adequate stations.
Something always happening beside it
The dirty soda and snack bar, color-flash photographs, easy games, music and conversation stay available while friends rotate. No line, no dead time, and no need for everyone to move in lockstep.
A tactile rotation — if it earns its place
SpaLaLa or a premium squishy/ASMR texture idea can work as a compact secondary rotation. The objection is not to slime or craft materials; it is to anything flimsy, generic or dollar-store-feeling.
Who Knows Iris Best?
A short, funny whole-group beat built from Iris’s real answers, with a designed game card and reveal. It should feel like part of the visual world—not a worksheet downloaded from a party site.
A cool photo setup — likely
A compact booth or photographer-led setup that girls can drop into throughout the party: flattering light, a strong graphic treatment, instant or digital keepsakes, and one great group photograph. No plastic-prop bin or magic-mirror energy.
Dessert with character
Cake, Funny Face Bakery, or something equally photogenic and specific to Iris. We are open to the planner’s better idea.
A complete handoff
The lead producer owns the whole experience: creative direction, vendors, timing, setup, guest flow, teardown, cleanup, and apartment reset.
What must survive every interpretationThe outcome
The outcome
is the brief.
The format can change. These six things cannot.
Iris feels seen
The party could not have been made for just any eleven-year-old.
Her friends feel at ease
They are engaged but not managed, and there is room for normal conversation.
The apartment feels transformed
Beautiful and atmospheric, while still recognizably a home.
The age feels exactly right
Cool and fashion-aware; neither childish nor prematurely adult.
The parents are guests
One professional lead carries the details and returns the apartment at the end.
The memories look as good as they felt
Natural photographs, one strong group moment, and no forced photo-booth energy.
The edgesWhat it
What it
isn’t.
The objection is quality tier, not material: Iris likes high-end squishies, ASMR textures and making things. What is out is cheap, dollar-store-feeling craft, disconnected filler stations, and the standard denim-jacket customization bar—it reads as a parent’s keepsake, not something Iris would choose. Balloons and a light-up sign are in; a generic balloon wall that consumes the apartment is not. Also out: face painting, glitter tattoos, character styling and generic spa clichés.
The practical frameEnough structure
Enough structure
to create freely.
- Occasion
- Iris’s 11th birthday
- Setting
- Tribeca apartment · New York City
- Working budget
- Flat $5,000, all-in
- Guest experience
- Three hours
- Date
- Sunday, September 27, 2026
- Headcount
- Approximately 20 close school friends
- Required scope
- Concept through full apartment reset
- Next-stage inputs
- Apartment photos, measurements, building rules, timing
What we would love backA five-minute
A five-minute
reply is enough.
We are choosing a creative partner, not comparing package lists. Tell us whether it sparks an idea, what you would own, and what a realistic all-in scope looks like. No proposal deck required.
- 01Your creative interpretation in a few sentences—not a menu of packages.
- 02Which ingredients you would keep, change, combine, or remove.
- 03The emotional arc of the afternoon and the role of any anchor experience.
- 04How you would use the apartment without crowding it or overbuilding it.
- 05What your team would own from first delivery through final cleanup.
- 06A preliminary scope, honest budget fit, availability, and one or two complete relevant projects—not just detail shots.
If the brief sparks a clear idea, we would love to see your take.