A real apartment
The intimacy is an advantage. Make the home feel considered and changed without disguising it as a venue—or spending money trying to.
Planner creative brief · New York City
Make it feel
like Iris.
An intimate eleventh birthday in her family’s apartment. Pretty without being precious, playful without feeling little-kid, and created smartly for a real home and a real-world budget.
This is a brief, not a recipe. We are sharing the raw material and asking you to make the song.
The assignmentCreate the world.
Create the world.
Don’t execute a theme.
We are looking for one creative producer who can listen closely, edit confidently, and turn a collection of possibilities into one coherent afternoon.
Iris likes beauty, but she does not want to be put inside a “fancy party” costume. The right world feels current, personal, playful, a little downtown, and still special enough to mark turning eleven.
We do not need every idea below. We want to see which pieces you believe in, what you would leave out, and what only you would add.
The person at the center
This specific girl.
Iris is eleven, lives in New York, and knows when something feels made for younger kids. She wants an afternoon that feels social, expressive, and genuinely hers—not a party package with her name applied to it. She loves horseback riding and her pony, Coco; that is personal source material, not an instruction to make a pony-themed party.
The feelingSoft. Pop.
Soft. Pop.
Downtown.
LoveShackFancy softness with a little New York scuff: romantic but not precious, expressive but not overstyled, photogenic but not staged. A polished idea with some looseness left in it.
IntimatePlayfulTexturalPopDowntownPersonal
Flash paperCity skyPop pinkElectric butterFresh mintCobalt
The creative temperature
Olivia · Zara
KATSEYE
Olivia Rodrigo, Zara Larsson, and KATSEYE bring the sharper pop, fashion, and performance energy. Taylor and Sabrina can live on the playlist without defining the visual world. Inspiration—not themed décor.The pieces on the tableUse them.
Use them.
Remix them.
Lose them.
These are pieces, not eight separate stations. We want a creative partner to edit and sequence them into one easy afternoon—and replace anything only when the new idea is better.
SpaLaLa as the likely anchor
A compact spa corner is the current front-runner. It can be replaced, but only by an idea that is clearly cooler and works just as well in the apartment.
Something always happening beside it
Music, food, conversation and one or two easy drop-in things while friends rotate through the spa corner. No line, no dead time, and no need for everyone to move in lockstep.
Who Knows Iris Best?
A short, funny whole-group beat built from Iris’s real answers, with a designed game card and reveal. It should feel like part of the visual world—not a worksheet downloaded from a party site.
A cool photo setup — likely
A compact booth or photographer-led setup that girls can drop into throughout the party: flattering light, a strong graphic treatment, instant or digital keepsakes, and one great group photograph. No plastic-prop bin or magic-mirror energy.
A personal object
A bag, pouch, journal, portrait, or another useful keepsake could be lovely. It should feel intentional—not like a mandatory craft station.
Dessert with character
Cake, Funny Face Bakery, or something equally photogenic and specific to Iris. We are open to the planner’s better idea.
A complete handoff
The lead producer owns the whole experience: creative direction, vendors, timing, setup, guest flow, teardown, cleanup, and apartment reset.
What must survive every interpretationThe outcome
The outcome
is the brief.
The format can change. These six things cannot.
Iris feels seen
The party could not have been made for just any eleven-year-old.
Her friends feel at ease
They are engaged but not managed, and there is room for normal conversation.
The apartment feels transformed
Beautiful and atmospheric, while still recognizably a home.
The age feels exactly right
Cool and fashion-aware; neither childish nor prematurely adult.
The parents are guests
One professional lead carries the details and returns the apartment at the end.
The memories look as good as they felt
Natural photographs, one strong group moment, and no forced photo-booth energy.
The edgesWhat it
What it
isn’t.
No face painting, glitter tattoos, character styling, giant balloon wall, generic pink-spa clichés, or tables covered in disconnected crafts. No faux-luxury production or attempt to make a $3,000 party impersonate a $30,000 one. We are after taste, energy, warmth, and an experience the girls actually enjoy.
The practical frameEnough structure
Enough structure
to create freely.
- Occasion
- Iris’s 11th birthday
- Setting
- Family apartment · New York City
- Working budget
- $2,500–$3,000 all-in
- Guest experience
- Approximately three hours
- Date
- Sunday, September 27 or Sunday, October 4, 2026
- Headcount
- To be confirmed
- Required scope
- Concept through full apartment reset
- Next-stage inputs
- Apartment photos, measurements, building rules, timing
What we would love backLet us hear
Let us hear
your version.
We are choosing a creative partner, not comparing package lists. A concise response with conviction is more useful than a long deck.
- 01Your creative interpretation in a few sentences—not a menu of packages.
- 02Which ingredients you would keep, change, combine, or remove.
- 03The emotional arc of the afternoon and the role of any anchor experience.
- 04How you would use the apartment without crowding it or overbuilding it.
- 05What your team would own from first delivery through final cleanup.
- 06A preliminary scope, honest budget fit, availability, and one or two complete relevant projects—not just detail shots.
If the brief sparks a clear idea, we want to hear it.